Palm Springs Life: What's in Brand? Plenty in Tennis
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Art Spander in Andy Murray, BNP Paribas Open, Rafael Nadal, Roger Federer, Serena Williams, articles, tennis

By Art Spander
Palm Springs Life

Hollywood figured it out almost as soon as there were movies: Fame sells.

You didn’t need actors who knew Shakespeare — not that it wasn’t acceptable — but actors and actresses who were known. The two worst words for box office weren’t “No talent,” but “Who’s he?” The same thing for golf and tennis.

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