By Art Spander
For RealClearSports.com

At the University of Southern California, football coach is less a job than a role. A man must know his X’s and O’s certainly, but as importantly in the movie capital, where there’s no business like show business, he must know how to shake a hand and tell a joke.

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© RealClearSports 2010

Tags: Lane Kiffin, Pete Carroll, USC

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