By Art Spander
Special to The Examiner

SAN FRANCISCO — The Heisman Trophy often seems less a reward than a promotion. To be considered, you have to have talent, but you also have to have publicity, Hollywood-type stuff which catches the public’s imagination and schools hope catches the voters’ attention.

Cal went about it the right way with Jahvid Best, a superb running back, who played the hype game every bit as well as he played football, until he came crashing onto his head a couple of weeks ago, incurring a concussion which cost him not only any chance at the trophy, but also a chance at getting back on the field this season.

Now, it’s the guy across the Bay, Toby Gerhart of Stanford, who’s getting noticed, and while he won’t win it either, the shame is that two legitimate Heisman candidates could have been competing in the 112th Big Game on Saturday at Stanford Stadium.

Read the full story here.

Copyright 2009 SF Newspaper Company